11. Seo Methods

SEO is such a hot topic these days. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank?

There are companies who dedicate themselves full time to doing SEO at a pretty penny. Something a lot of people can’t necessarily afford to pay for or spend the time on.

However, there are some simple things you can do when building your site that will help increase your chances of having good results. In no particular order, below are 8 of these items

1. Title Tag

Near the very top of a web site’s source code you’ll find various meta tags — the standard ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is commonly associated with them. The title tag plays such a large role in the indexing of your web site, that it is considered the most important of the three.

A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.

It’s important to include a keyword or two in the title tag — but don’t go overboard – you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site look like spam. Most people will include either the company name, or title of the particular page here, as well.

2. Meta Tags

There are two primary meta tags in terms of SEO — the description and the keyword tag. It’s debatable whether the search engines use the description tag as far as ranking your results. However it is one of the more important tags because it is listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.

Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag should read like a sentence — not a keyword list.

Due to “keyword stuffing” many search engines now completely disregard the keyword tag. It is no longer nearly as important as it was years ago, however it doesn’t hurt to include them in your source code.

When creating your keyword list, you’ll want to think of the specific terms people will type in when searching for a site like yours. Just don’t go overboard — too many duplicates are not a good thing (as in “web designer” “web designers” “custom web designer” “html web designer” “your state here web designer” – you get the idea). Those are all basically the same, so pick one or two variations at the most and move onto the next keyword.

3. Keyword Research:

You need to figure out the keywords that people may use to find out your website on SERP. Keywords should not be too generic like: health, Internet, Web etc. Choose keywords with medium search volume as less number of people will be vying to get rank in them.

4. Prepare Your Content:

 Once you are done with the keywords, next comes the most vital part of onsite optimization. It is body content optimization. You should write a content that adds value to users and that incorporates the targeted keywords without affecting the flow of the writing. Remember one thing, content should be built around the keywords and not the other way round.

5.      Get the right structure:

 Your website should better off visual gimmicks. They do not serve any useful purpose expect playing with the patience with the users. You need to concentrate on increasing visitor retention and that can only be done by using integrating simple navigation, cutting down on the loading time, adding quality content etc. Make sure the website in question has a uniform structure and it is pleasing to eyes.

6.      Error Free Codes:

Have you ever checked source code of your website? If you have not, just take a look and you will be in for a surprise. It looks ugly is not it. Try to reduce junk codes, long comments etc from it. Make sure that codes are W3 validated and are optimized properly.

7.      Do Not Use Too Many Images:

 A great design does not necessarily mean it will generate huge traffic or help you get some business queries. Do not add too many images in your website as it will affect the loading time of your website. Now if you are unable to reduce images, you should try to use alt tag against each image so that Google can read them.

8.      More Texts, Less Images:

Since Google and other search engines cannot read images, you should try to use texts as oppose to images as far as possible. Now if you are using Flash, make sure that you are using texts. Google has got smart and it can indexed text elements embedded in the xml file.

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Er Ratnesh Porwal
Software Engineer
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
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